Here are some detail shots of the forth-coming ELVS Powdercoat on Joey Krillz’ Squarebuilt frame. This rig is Joey’s primary work bike and daily ride. It gets ridden hard and locked up all over town.

The base color is purple with the [...]

If you’ve been watching the fixed gear blogroll diligently over the last few days you might have picked up on the theme of reflective gear. This is what I term passive-visibility, aka normal looking items for all intents and purposes, but totally reflective as hell.> http://prollyisnotprobably.com/2009/01/retroreflectivity.php> http://www.zlogblog.com/2009/01/zlog-shirts-now-available.html

So, I was a little upset at first [...]

So here are some shots of the new color in conjunction with the original black ELVS rim. The color is a light silvery pearl and is about 333% brighter then the black.

The main reason for the differentiation in effective retro-reflectiveness is due to the new color’s decreased absorption of the visual spectrum. [...]